Jordans Shoes

Jordans Shoes of Origin

1984, contracted to buy the Chicago Bulls when Michael Jordan was the sports shoes Zouqiao market. In order to maintain fitness, many Americans started the cricket, ride a bike, which makes all kinds of special sports shoes demand soared. At the same time consumer goods also played a significant changes, they began to hate the 1970s that looks vibrant vitality of the nylon no shoes, and to seek more trendy and can better reflect the value of their sports shoes. Many of the changes in the market to facilitate temporary closure of the frequency of shoe-making companies, faltering, Nike is one of them. In fact, in 1983, Nike sales income reached 700 million U.S. dollars, has more than 70 years of successful Adidas become the world's first brand name. But after the second year, its sales revenue has decreased rapidly, for a time, Nike will be rumors spread throughout the bankruptcy, then, the "happiness" as early as the magazine received a surprising one: Nike Inc. will invest 1.25 million Yuan, the purchase of a novice NBA five years, "the right shoes." Jordan's agent, Jordan Law Berk suspected to hope for more money, he sports shoes manufacturer's request may also not the most demanding, Jordan to provide a pair of shoes, a sports shirt, faithfully reporting to more sales Each pair of shoes, each a great promotional expenses. To this end, Converse rejected, rejected the Adidas and other sporting goods companies also rejected such a request. But there are still several companies ghosts of the obsessed fan in general, that Jordan can make consumers believe that their production of sports shoes is the world's best. The first is to find the door to BTSBT companies. This small companies unable to pay huge compensation ahead of Jordan, the only promise to allow them to participate in Jordan is preparing to launch the "Jordan Series" sports shoes of the profits. Another is to Nike.

From 1980, Nike has not signed that the real big basketball star, so they are immediately in good faith, because they are now badly in need of a "flagship" products to help them gain a firm foothold in the basketball court. After several rounds of planning, Nike to QIAO Qing-and his parents presented a surprise gift. The gift is a small capitalization produced exquisite film. The entire film is one named "jump" of songs. The sound of the song, Michael Jordan in basketball court at the beautiful figure of action was for the production of fine screen, coupled with interpretations of songs, it is alarming. This was excellent MTV to Jordan the first time he really aware of the court is not aware of how exciting, how rich appeal. The first time he was deeply impressed by their own. Jordan recalled that the old couple, Michael MTV after watching this very excited and immediately decided to sign a contract with Nike. But brokers said there are still some details need to deal with the company, of which a very important question is how this pair of new shoes for the name, Nike know that if only briefly this pair of shoes named "Michael, Michael Jordan," it They may be few results.

Nike's vice president and Jordan's agent, Robert Berk Method is a good friend, one day afternoon, the two sat law Berk's office to chat. Robert inadvertently say the "air (air)" the word law Berk Yanjingyiliang, immediately think of "Air Michael Jordan" to naming a new Nike products. Because the "flying trapeze" This reflects not only can double the production of new shoes and style, but also can play Jordan also reflect the personal style. In fact, the law Luck of the inspiration not only to take a good shoe, and also inadvertently took Jordan to the very image of the title. Since then, is like "Magic Johnson =", "Flying trapeze" has become a synonym for Jordan.

Jordan in the first game due to wear shoes Fly Man game and was fined 1,000 U.S. dollars, the second fined 2,000 U.S. dollars, the ultimate penalty for up to 5,000 U.S. dollars, of course, Nike to pay for this, so before and after they paid millions of Fine, but Nike shoes are inspired by the result, their ad is a big X, the above is a pair of three-colored shoes, then a "ban" the word Cheung, people's curiosity was so excited out, we all peak Yong to the store to buy this banned Michael Jordan shoes.

It is precisely because Nike and Jordan's close cooperation and work together to create a "Jordans Shoes"